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Content Strategist

Company Name:
Top Prospect Group
ThinkTPG is looking for a Content Strategist for a temp-to-perm role for a cutting edge global agency based in Morris County, NJ.
Partner with Analytics team to meet ongoing reporting needs and to perform complex analyses, including evaluation of testing, targeting, and personalization efforts
Provide support to other Digital Marketing and E-Commerce projects, involving formulating objectives, scoping work efforts, creating alignment, and steering digital projects to completion
Contribute to planning and capability development for the broader Content Strategy discipline
Develop in-market test hypotheses and contribute to prioritizing and planning the optimization project roadmap
Usher optimization projects through the full Digital Experience workflow, including Content Strategy, Usability, Information Architecture, Content Generation, Design, and Digital Production

Qualifications:
Strong analytical and critical thinking skills and interest in utilizing data to uncover opportunities and inform recommendations
Strong attention to detail and ability to manage multiple cross-discipline projects concurrently
Understanding of SEO and how it has evolved to become an integrated discipline
Familiarity with the capabilities involved in creating digital experiences, especially Usability, Information Architecture, Copywriting and Design
Ad agency experience a must, pharmaceutical experience preferred

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